A New Design Conversation
Since the introduction of Ghost, which became the most successful Rolls-Royce in history, the marque’s unique proximity to its clients afforded the team access to a large body of information. It revealed the divergent interests, opinions and changing taste patterns within Ghost clients’ appreciation of luxury. This primary research allowed them to create a product focussed on the requirements of these remarkable men and women. These insights informed the designers, engineers and craftspeople at Rolls-Royce as they moved into the development phase of the highly progressive new Ghost.
Divine By Design
More than six years ago, a team of luxury intelligence specialists, designers, engineers, and craftspeople assembled to begin the development of the new Rolls-Royce Ghost. As with the first Goodwood Ghost, launched in 2009, this collective would work obsessively to ensure that New Ghost would hold its own place in the Rolls-Royce portfolio and represent a unique set of client values.
An Engineering Purpose
During the engineering design process, new Ghost’s chassis and suspension specialists were tasked with regularly presenting the technical advances they had made to other departments, as well as showcasing how these remarkable developments met the client brief. Rolls-Royce has elected to share elements of these internal briefings to demonstrate the engineering substance that underpins this extraordinary new motor car ahead of its official unveiling in autumn this year. The high-gloss, Illuminated Fascia is a masterful display of mesmerizing craftsmanship. When Ghost is in motion, the wordmark is enlivened by the brilliance of 850 three-dimensional stars. When Ghost is in repose, the starfield dims, and the fascia seemingly disappears into the abyss of the night.
At Your Command
Effortless Doors are the next innovation of Rolls-Royce’s iconic coach doors, opening and closing with accommodating ease. Placing them in motion requires only the smallest gesture, leaving the initiator with the sense of being assisted by an obliging, built-in chauffeur. In the dark of the night, the Illuminated Grille emits a divine glow, bestowing the car with a distinctive, 24-hour identity. Interior details mirror the pared-back sentiment of the exterior aesthetic. Modern finishes, such as the matte, open-pore veneer, feel simultaneously timeless and forward-looking. The Starlight Headliner is emphasized with an ephemeral show of shooting stars. The celestial scene is a rarefied vision of pure beauty. When these clients were informed that Rolls-Royce would begin developing a new Ghost, their request was simple: deliver a motor car that they could use even more; something even more refined to be driven in and even more enjoyable to drive. To fulfill this challenging brief, Rolls-Royce’s engineering experts rejected the use of a pre-existing platform. Instead, they configured the marque’s proprietary spaceframe architecture to incorporate elements of the brand’s existing model portfolio such as all-wheel drive and all-wheel steering, while adapting the structure to accommodate significant advances in Rolls-Royce’s hallmark magic carpet ride and dynamic abilities.
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